Instructional Design Blog
Check out my blog where I will be showing my work, and recounting my journey through the Organizational Change Management profession. I'm looking forward to progressing through this voyage with you.
Read More
Who I Am
I’m Chackras Lee Smith
Chad Smith, Ed.S. CMS.
OCM, L&D, and AI Expert
Hello There!
I am an AI Solutions Architect and Organizational Change Management consultant with more than 15 years of experience leading enterprise transformations. I have managed a team of 4 OCM associates and led cross-functional teams of up to 25, including instructional designers, multimedia developers, learning technologists, and communications specialists, through successful AI adoption programs and large-scale digital implementations for Fortune 500, healthcare, and defense organizations. My background in learning and development, change management, project management, and executive consulting has allowed me to excel at every phase of change: defining the project, analyzing business needs, building the strategy, managing implementation, and sustaining results long after go-live.
I hold a terminal degree in instructional and curriculum design from the University of West Florida. That scientific foundation in how people learn and adopt new systems is the engine behind every program I build, ensuring change lands quickly, sticks deeply, and delivers measurable results across any organization. With executive leadership, operations, and technology experience spanning both the classroom and the boardroom, I consult on AI strategy, change management, and learning solutions that move the needle.
“Anything worth doing, is worth doing right.” H.S.T.
Phone
: + (727) 667-6946
Email
: Chackras@gmail.com
Website
: www.enterprisepursuits.com
Location
: Fayetteville, Arkansas
-
AI Solutions
Consultant -
Change Management Consultant
-
Learning Solutions Consultant
Employment
-
01
Organizational Change Management (OCM) Manager
Atos Breakaway Adoption Solutions
As an OCM Manager and early adopter of AI-driven change workflows, I consulted Fortune 500, healthcare, and defense organizations on the people side of large-scale digital and AI transformations, achieving 98% client satisfaction and a 32% reduction in escalations across 27,000+ end users. I analyzed organizational change needs, identified process gaps, and prescribed targeted solutions that drove measurable adoption for clients including HCA Healthcare, Northrop Grumman, Disney, Cleveland Clinic, CommonSpirit Health, and Baptist Health South Florida. I managed 4 OCM associates and cross-functional teams of up to 25, including instructional designers, multimedia developers, technical writers, and communications specialists, while executing project plans and coordinating resources across concurrent multimillion-dollar engagements. A recognized pioneer in integrating AI into OCM delivery, I developed AI-enabled change dashboards, training automation pipelines, and adoption analytics tools that gave executive stakeholders real-time visibility into transformation progress across platforms including ServiceNow AI, Salesforce, Epic, Cerner, UKG, and M365. I closed and managed contracts ranging from $50K to $900K annually, building lasting executive relationships from initial business development through long-term sustainment.
Throughout my tenure at Atos, I pursued continuous professional development to sharpen the strategic edge I brought to every client engagement. I completed Change Management, Project Management, and Leadership and Management certifications through Harvard University, deepening my command of the frameworks, methodologies, and executive communication skills that defined my consulting approach. That investment in expertise directly elevated the quality of every stakeholder engagement, RFP, and transformation strategy I delivered.
2021 - 2025
Chad is a proven, results-driven change leader and educational specialist.
As Vice President at Breakaway Adoption Solutions (Atos), I had the privilege of managing Chad Smith, who drove numerous complex digital transformation projects for Fortune 500 clients. Chad excelled as an Organizational Change Management Manager, leading the seamless adoption of systems including UGK, Epic, Cerner, Salesforce, Oracle, and ServiceNow for various corporate clients. Chad managed a Microsoft Teams Phone VoIP transformation for over 28,000 users.
Across countless high-stakes transformations, Chad consistently ensured successful outcomes and, notably, never had a single project fail during his tenure. His keen attention to detail, technical expertise, and unique ability to identify and mitigate organizational resistance set him apart. It's also worth noting that Chad never received a poor performance review throughout his career with Atos.
Chad's leadership and mentorship were equally outstanding. As a Change Management Manager, he spearheaded a significant transition from a big query to Teradata at a large National Healthcare Corporation. Chad was asked to partner with Maven Wave (Atos), in which he led and developed a team of two Junior Change Management Analysts, one of whom was promoted to Senior after growing under their guidance. Chad's passion for coaching and knowledge transfer set a new standard for our team, which was truly inspiring. I thoroughly recommend Chad to any organization seeking a proven, results-driven change leader who is an educational specialist.
John Crilly, PMP, ITIL, Vice President of Practice, Atos Breakaway Adoption Solutions
-
02
Instructional Designer
Ultimate Medical Academy
As the driving force behind curriculum innovation at Ultimate Medical Academy, I introduced xAPI tracking and pioneered the adoption of gamification, branching scenarios, AR/VR, and GPS technology across the college, increasing student performance by 19% in core curriculum and reducing instructor time on task by 66%. I collaborated with Deans, Program Directors, and Subject Matter Experts to identify curriculum gaps and produce targeted learning solutions across the Medical Administrative Assistant, Medical Office Billing, and General Education programs, increasing student pass rates and retention rates by 23% and boosting stakeholder satisfaction by 37%. I led the full design, development, and implementation of the Medical Scribe Endorsement Module from conception through launch, serving as the only instructional designer at the institution producing complete educational products end to end. My visual storyboarding process with claims analysis and my Adobe XD prototyping workflow were both adopted as company-wide standards, cutting project timelines by 50% and earning board-level recognition. I oversaw the development of 300+ eLearning modules and EHR software simulations aligned to accreditation standards, managed routine course maintenance in Blackboard LMS, and directed quality assurance for the Instructional Technologist on my team.
2018-2021
Chad's passion for design and research made a strong impact on the team.
It is my pleasure to recommend Chad Smith. During my tenure at Ultimate Medical Academy, Chad was a strong proponent for professional development among his peers. His passion for design and research was infectious, and he often took the initiative to share articles on current and trending topics with the department.
Chad possesses exemplary interpersonal skills, collaborating successfully with Subject Matter Experts, instructional technologists, Curriculum Instructional Designers, and executive leadership. His potential for success beyond his Curriculum Instructional Design role at UMA is very promising, and I strongly encourage teams seeking mid- to senior-level leadership talent to consider his candidacy.
Teresa Hernandez, Instructional Designer, UMA
Chad consistently brought creative and relevant solutions to the curriculum team.
For the past three years, I worked with Chad on the curriculum team. Chad always came to the table with creative and relevant solutions. He is an indispensable asset to any team because of his commitment to producing high-quality educational materials.
His passion for education goes beyond the limit.
Dave Benjamin Lopez, Multimedia Architect, UMA
-
03
Instructional Designer
Designers for Learning 501(c)(3)
As a volunteer instructional designer for this nonprofit, I designed and developed complete educational modules for adult learners pursuing their GED, covering interview skills, reading comprehension, fractions, essay writing, the U.S. Constitution, and government basics. Each module aligned with the College and Career Readiness Standards and was published to the Adult Learning Zone on OER Commons, where instructors across the country can access and deploy them on demand. I developed all content presentations, learner practice, and assessment materials for each module from the ground up, ensuring alignment with high school equivalency exam frameworks. This engagement concluded with a Certificate of Recognition for instructional design services rendered.
2017-2018
Chad brings dedication, leadership, and world-class technical skills to every project.
I have had the absolute pleasure of working with Chad in a variety of roles. We currently serve together on the ATD Suncoast Board of Directors, and we have worked on ATD chapter events, non-ATD conference presentations, the xAPI Cohort, consulting projects for his company, and even a craft beer tourism startup.
In each of these roles, Chad brings dedication, leadership, and technical skills that are world-class. As an L&D professional, he understands learning theory deeply and applies it effectively to his environment and audience, while also mentoring junior developers. Any organization considering Chad is getting a rare professional. I would work with Chad anywhere on any project again.
Sean McGinty, CPTD, MCCT, Senior L&D Associate, Power Design
-
04
Social Sciences Teacher
Florida Department of Education
As a Social Sciences Department Head and grant-awarded educator, I delivered curriculum and led instructional innovation across traditional and blended learning environments for 45,000+ students and 2,000 teachers across Marion County, earning state performance bonuses every year for maintaining a 95th-percentile student passing rate and 90% graduation rate. I received a competitive grant through the University of South Florida and Teaching Point to develop and deploy Algebra 1 curriculum and instructional tools, achieving an 83% pass rate in Title I schools against a 52% county average. I designed and implemented formative and summative assessments across all subjects, used individual student data profiles to pinpoint learning gaps, and tutored at-risk students after hours to ensure successful completion of required state assessments. I developed differentiated lesson plans for students with disabilities, created individual education plans and personalized transition plans, and modified state curriculum to align with individual student ability. A standout innovation was a gamified virtual stock market simulation that allowed students to manage real-time portfolios with life-like volatility across a full semester. All students passed required state and county assessments. My alternative assessment data ranked my class among the top 25 percent district-wide, and I served on the school curriculum team aligning Common Core standards to social sciences instruction.
2012-2018
Mr. Smith is a very important member of this department. A great team player!
Our students have shown evidence of growth and learning gains since Chackras began teaching at East Gadsden High School. He is a decided asset to our staff and a very positive role model for our students.
Dr. Melvin Roberts, Principal, East Gadsden High School
Chackras is a creative and hardworking educator!
Chckras is not afraid to implement new ideas, and techniques in his instructional design; which, helps his students enguage in learning. I believe he will be an asset to your organization.
Dr. Sharon Brown, Program Specialist, Pinellas County School Board
-
05
Student Assistant Operations & Quarterbacks
University of Arkansas Razorback Football Program
As a student assistant with the Arkansas Razorback Football Program, I supported daily operations of an SEC Division I program under the mentorship of Quarterbacks Coach Garrick McGee, earning my coaching endorsement in the process. I supervised quality control across daily practices, ensuring efficient tempo, script execution, and alignment with coaching points across a full roster. I assisted position coaches with an emphasis on quarterback development, contributed to opponent film breakdown, and supported self-scout tasks and X's and O's analysis. I also coordinated equipment setup, drill logistics, and staff operations across all practice sessions. This experience established the foundational leadership, operational discipline, and team coordination skills I have carried throughout my career in enterprise management and organizational change.
2008-2012
Chad is an outstanding person that works hard and has a great attitude!
Chackras "Chad" Smith was a great employee for me. I was very impressed with his work effort and his people skills. I would highly recommend him.
Mark Robinson, Director of Football Operations, University of Arkansas
Chad was an excellent student assistant with strong football operations potential.
Chad was an excellent student assistant. When he wasn't preparing film or ensuring drills were set up properly, Chad was studying the game to advance his knowledge.
I'm happy to recommend Chad to any program, either as a position coach or within operations.
Garrick McGee, OC, QB Coach, University of Arkansas Football Program
Boutique Consultancy for Enterprise Pursuits
I designed, built, and deployed the marketing website and all of its creative and technical assets.
Founder & Principal Consultant
Enterprise Pursuits
2016 - Present
Enterprise Pursuits is a boutique AI-first organizational transformation consultancy built on a simple premise: nonprofits and growing businesses deserve enterprise-grade solutions without enterprise-grade overhead. I founded Enterprise Pursuits to close that gap, delivering the same caliber of AI architecture, change management strategy, and learning program design that Fortune 500 organizations pay multimillion-dollar firms to provide, at a scale and price point that actually works for mission-driven and emerging organizations.
Since launching, I have consulted with more than 10 nonprofit and SMB clients, achieving 90% end-user adoption rates and a 44% increase in training ROI across engagements. By stacking open-source platforms including AWS, Moodle, Mattermost, SuiteCRM, and Open WebUI, I have helped clients eliminate recurring software fees and reduce digital spending by an average of 82% without sacrificing capability, security, or reporting power.
On the AI side, I design and deploy production-grade solutions. I built and launched TrainingChecker.com, a SaaS AI compliance platform built on Next.js, Supabase, Stripe, and Python that analyzes training documents for bias, accessibility, and regulatory compliance, serving clients through webhook-driven subscription billing. I architected an autonomous onboarding automation agent that generates onboarding plans, creates Google Docs, sends calendar invites, and notifies managers through Microsoft Teams using Groq and LLaMA 3.3 70B. I also deployed a RAG-based document retrieval system on AWS and S3 that enables natural-language policy queries across organizational knowledge bases, cutting support volume by approximately 60%.
Beyond AI development, I design blended learning programs, facilitate executive change workshops, migrate and administer LMS platforms, and build xAPI analytics dashboards that give leadership real-time visibility into adoption and training performance. I have developed 70+ instructional deliverables including eLearning modules, job aids, SOPs, and facilitator guides, and facilitated live and virtual training sessions for groups ranging from 10 to 200 participants across healthcare, nonprofit, and SMB sectors.
Every engagement is closed and managed directly, with contracts ranging from $5K to $10K built on demonstrated ROI and long-term client relationships. Enterprise Pursuits is not a vendor. It is a strategic partner invested in outcomes that last.
Education
-
01
University of West Florida
Specialist in Education
Curriculum and Instruction: Graduated Cum Laude.
2015-2017
-
02
Ohio University
Masters of Science in Education
Graduated Maxima Cum Laude
2013-2015
-
03
University of Arkansas
Bachelors of Science in Education
Sigma Pi Founding Father and Treasurer
2008-2012
Portfolio
Videos
Training Checker Demo
A Discussion about Formal L&D
Degrees
An xAPI Tutorial for Youtube
Integration
Mobbing in Education
Presentation
An xAPI Tutorial for JWPlayer
Integration
Fun with my Coworkers!
Microlearning Example 1
Microlearning Example 2
Skills
-
Change Management
-
Instructional Design
-
AI Automation
-
Project Managment
-
Educational Theory
-
Risk Management
-
Leadership Managment
-
Behavior Managment
MORE SKILLS
-
Creativity 92%
-
Leadership 97%
-
Communication 95%
-
English 100%
-
American Sign Lanuage 50%
-
Business Strategy Consultation 92%